Strategic Plan

Our Vision: 

We aim to be recognised as the leading golf club in the area for exceeding membership expectations and providing a socially enjoyable experience.

Our Mission:

We are committed to providing members and all guests with an outstanding golf, dining and social experience. We achieve this by maintaining a high-quality heathland course and golf club facilities, with excellent services. Our committee and staff are dedicated to these goals for all members and guests, regardless of their ability, background or gender.

Our Core Values:

• Responsive to Member’s needs: “Members first in everything we do”.
• Welcoming, friendly, relaxed and inclusive.
• Open, transparent and accountable decision-making.
• Honesty, integrity and fair dealings with members, visitors and all
stakeholders
• Commitment to a safe and healthy environment.
• Caring & considerate employer of well-trained and talented staff.

At the start of 2019 the Committee began work on a strategic review of the golf club, looking at current working operations, member benefits, and plans for future improvements. The committee listened to the ideas and wishes of our members and staff, and took advice from England Golf and other expertise. They looked at best practice in the golf industry to understand what the club is doing well and what needs to improve. 

For a golf club, best practice means having a 5 to 10-year plan, defining where we are now, where we want to be in the future, and how we are going to get there.

In the Autumn of 2019, the Committee published a 10-year strategic plan and 4 page summary.  The plan defines our Vision, Mission and Core Values along with 18 strategic initiatives and an outline timetable for the first 2 years. This provides clarity so that we all know where we are heading, and together how we plan to get there. 

Click here to view the Summary Plan